One might ask, what exactly does a content moderator do? To answer this question, let’s start from the beginning.
What is content modification?
Although the term moderation Often misunderstood, its primary goal is clear – to rate user-generated content for potential harm to others. When it comes to content, moderation is the act of preventing extremist or malicious behaviour, such as abusive language, exposure to graphic images or videos, and fraud or exploitation on the part of the user.
There are six types of content moderation:
- No moderation: No content censorship or interference, as bad actors may cause harm to others.
- Pre-moderation: Content is screened before it is published based on pre-defined guidelines
- Post moderation: Content is checked after it is posted and removed if deemed inappropriate
- Interactive moderation: Content is only checked if other users report it
- Automated Moderation: Content is proactively filtered and removed using AI-powered automation
- Distributed Moderation: Inappropriate content is removed based on a vote by multiple community members
Why is content moderation important to companies?
Malicious and illegal behaviors by bad people put companies at great risk in the following ways:
- Loss of credibility and brand reputation
- Exposing vulnerable audiences, such as children, to harmful content
- Failure to protect customers from fraudulent activity
- Losing customers to competitors who can provide safer experiences
- Allow fake or imposter account
However, the critical importance of content modification goes beyond business protection. Managing and removing sensitive and explicit content is important for every age group.
As many third-party trust and safety services experts can attest, it takes a multi-pronged approach to mitigate the widest range of risks. Content moderators should use both preventive and proactive measures to increase user security and protect brand trust. In today’s highly politically and socially charged Internet environment, a “no moderation” approach is no longer an option.
“The virtue of justice is moderation regulated by wisdom.” – Aristotle
Why are human content moderators so important?
Many types of content moderation involve human intervention at some point. However, reactive moderation and distributed moderation are not ideal approaches, because malicious content is processed only after it has been exposed to users. Post-moderation offers an alternative approach, wherein AI-powered algorithms monitor content for specific risk factors and then alert a human moderator to check if certain posts, images or videos are actually malicious and should be removed. With machine learning, the accuracy of these algorithms improves over time.
While it would be ideal to eliminate the need for moderators of human content, given the nature of the content they are exposed to (including child sexual abuse material, graphic violence, and other harmful online behavior), this is unlikely to ever be possible. . Human understanding, understanding, explanation, and empathy cannot be simply replicated through artificial means. These human qualities are necessary to maintain integrity and authenticity in communication. In fact, 90% of consumers say that credibility is important when deciding which brands they like and support (Up from 86% in 2017).