Social Media influencers ATTENTION! New rule launched by centre, CCPA can charge fine up to Rs 50 lakh on violating THESE norms | Technology News

New Delhi: To protect consumer interests and prevent deceptive advertising, the center has released a new set of standards for social media influencers. Social media influencers through “Knowledge of Endorsements – For Celebrities, Influencers, and Virtual Media Influencers on Social Media Platforms” are now required to disclose all “material” interests, such as gifts, hotel stays, … Read more

Govt to curb proxy brand promotions by Social media influencers; will bring guidelines soon | Technology News

New Delhi: Aiming to rein in social media influencers who indulge in proxy branding or paid promotions without revealing this to their followers about it, the government may soon fine them up to Rs 50,000. According to sources familiar with the developments, the Ministry of Consumer Affairs is working on guidelines on social media influencers … Read more